Animoca Brands and the RugbyDAO join forces

Animoca Brands, a leading digital entertainment and blockchain company, has teamed up with The RugbyDAO, a pioneering decentralized autonomous organization (DAO) focused on transforming rugby. This strategic partnership represents an important milestone in merging blockchain technology and rugby, creating new possibilities and improving the fan experience.

Driving innovation in Rugby

Built on the foundations of blockchain and decentralization, The RugbyDAO aims to empower rugby enthusiasts, players and clubs by leveraging the transparent and interoperable features of blockchain technology. Through the partnership with Animoca Brands, The RugbyDAO secures valuable access to expertise and resources in the blockchain gaming and NFT sector, significantly enhancing its ability to foster innovation within the rugby ecosystem.

Increase fan engagement

Animoca Brands and The RugbyDAO introduce a range of initiatives and offerings that transform fan engagement. Tailored Web3 communities allow fans to immerse themselves in rugby, contribute to passion projects and receive rewards, creating a stronger connection to the sport.

Immersive gaming experiences

Blockchain based games from Animoca Brands

Through their partnership, Animoca Brands and The RugbyDAO will delve into the realm of immersive gaming experiences, leveraging Animoca Brands’ successful blockchain-based games. This endeavor will provide rugby enthusiasts with exciting gameplay, competitive events and rewarding experiences, further strengthening their connection to the sport. Merging the worlds of sports and gaming through blockchain technology, the collaboration aims to entice new audiences while enriching the experience for its existing fan base, which spans more than 800 million worldwide.

Reimagining Rugby Through Blockchain

The strategic alliance between Animoca Brands and The RugbyDAO symbolizes a fusion of forward-thinking ideas and inventive approaches that have the potential to transform the rugby industry. Leveraging the possibilities of blockchain technology, this partnership aims to improve the fan experience, empower players and clubs and unlock new opportunities for growth within the rugby ecosystem.

About Animoca Brands

Animoca Brands is a renowned digital entertainment, blockchain and gamification company focused on advancing digital property rights and contributing to the emergence of the open metaverse. With a portfolio of original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings and Crazy Defense Heroes, Animoca Brands is revolutionizing the way people interact with digital entertainment.

About the RugbyDAO

The RugbyDAO is a Decentralized Autonomous Organization (DAO) committed to building a sustainable, equitable and transparent future for all rugby stakeholders worldwide. By embracing the transformative power of blockchain technology, The RugbyDAO aims to redefine the rugby landscape and provide fans with unprecedented opportunities to connect with their favorite teams and players.


The partnership between Animoca Brands and The RugbyDAO marks an exciting chapter in the merging of blockchain technology and sports. By joining forces, these industry pioneers are expected to drive dramatic changes that increase fan engagement, empower players and clubs, and attract new audiences. Leveraging blockchain capabilities, this collaboration lays the foundation for a future where rugby thrives within the open metaverse, embracing innovation and transparency like never before.

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